MORE PEOPLE GO ONLINE TO BANK THAN TO USE SOCIAL NETWORKS
According to new research from Nationwide Building Society more people bank online (77%) than log on to Facebook and Twitter and other social media (58%). In fact, shopping (77%) and online banking jointly topped Nationwide's research into what consumers do online.
The TOP reasons people go online are:
- Banking (77%)
- Shopping (77%)
- Looking for holidays (65%)
- Social media (58%)
- Using auction sites such as eBay (53%)
- Downloading movies/music (36%)
The research also showed some interesting comparison between the sexes. Stereotypes would normally have people believe women shop and men handle the finances, whilst this research shows that men are actually going online to bank only a marginal amount more, with a difference of three percentage points (79% vs 76%). Similarly, women only out-shop their male counterparts by four percentage points (79% vs 75%).
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